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Building a Modern E-Learning Platform for Breathwork
Breathonance is an e-learning platform that teaches pranayama through expert-led courses. I created the platform end to end, from defining the brand and designing the user experience to building the entire site in Webflow, delivering a unified journey across marketing, payments, and course content.
Meet Breathonance: Where Science Meets Ancient Wisdom
Breathonance brings together medical expertise and traditional pranayama practice. Led by Dr. Amit Anand, a pulmonologist and pranayama specialist, the platform helps users learn breathing techniques through structured courses, guided sessions, and educational content. The goal was to build a professional online presence that reflected credibility, clarity, and accessibility.
The Product Challenge:
The project required building a cohesive digital ecosystem capable of educating users, converting them into customers, and delivering premium course content.
Create a Complete Learning Platform
Build a website that introduces pranayama, explains its benefits, and enables users to explore and purchase courses.
Integrate Multiple Technologies Seamlessly
Unify Webflow for marketing, Stripe for secure payments, and Kajabi for course delivery into one consistent user journey.
Design a Responsive, Modern Experience
Build a visually clear, responsive website with animations and interactions that help users understand the practice and feel confident purchasing a course.
Support Growth and Credibility
Present Dr. Anand’s expertise in an accessible, trustworthy way to help new users understand pranayama’s scientific and medical relevance.
The Vision: An E-Learning Platform for Pranayama
My vision was to create a modern, unified platform where users could discover pranayama, understand its benefits, and start learning immediately through expert-led courses. The platform needed to feel trustworthy, medically accurate, and easy to navigate — giving users a clear path from discovery to purchase to course completion.
My Product Design Process:
With 15+ years of experience, I work across strategy and craft. My process spans user research, interaction design, and visual design—from discovery through delivery.
The Product: Breathonance.com
I designed and built Breathonance.com from the ground up, creating both the brand identity and the full digital platform. The solution brought together three technologies in a seamless, user-centered flow.
- Marketing Website (Webflow)
Designed and developed a responsive website in Webflow. Built custom components, animations, and interactions using Relume as a foundation. The site explains pranayama in simple terms, showcases the community, and presents course offerings clearly. - Payment Processing (Stripe)
Integrated Stripe to handle secure course purchases. The flow ensures smooth checkout, maintaining user trust and supporting conversion. - Course Management (Kajabi)
Implemented Kajabi for video and audio lessons, progress tracking, user authentication, and automated email sequences. While invisible to users, the setup provides a complete learning environment once a course is purchased.
The platform guides users through a simple, unified journey:
Explore → Understand → Purchase → Learn.
All elements — brand, website, payment, and content — work together as one coherent product.
Visit the live website: Breathonance.com
The Showcase:
Breathonance launched as a complete e-learning platform where users discover pranayama, purchase expert-led courses, and practice breathing techniques through science-based instruction.
The Results:
The platform helped Dr. Anand expand his digital presence and reach a global audience.
Expert Positioning
Increased visibility led to podcast invitations and speaking opportunities.
Global Access
Enabled users worldwide to access pranayama education anytime.
Unified Experience
Combined marketing, payments, and course delivery into one seamless platform.
Brand Establishment
Positioned Breathonance as a credible, professional wellness brand.
Transform Ideas Into Great Products
With 15+ years of experience, I help companies design and build digital products that deliver results. Ready to start your next project?