I'm Juan Estupinan Product Design & UX Lead
Juan Estupinan
Product Design & UX Lead
Hi👋🏻, future partner. I'm glad to meet you.
Work & Expertise
I’ve been designing and building digital products for over 15 years, shaping ideas into products that balance user needs and business goals. My philosophy is simple: Think | Design | Build.
Since founding Focuswave in 2017, I’ve delivered impactful products as an independent consultant across FinTech, Healthcare, Media, SaaS, E-learning, and other industries.
Before consulting, I served as Head of Mobile at Condé Nast, building on a decade of Product Design and UX expertise developed across various companies.
Along the way, I co-founded Wigoo.com, a SaaS platform for building mobile apps, and taught Mobile Design & UX at Gobelins, the design school where I graduated.
What Makes Me Different
I bring a unique combination of leadership, design, and technical capabilities to every project.
What sets me apart is the ability to define a business strategy, craft a user experience, and build products—all with equal proficiency.
My superpower is adaptability. I integrate quickly with teams of any size or industry, solve complex challenges and keep projects moving smoothly.
Teaching has strengthened my ability to share knowledge effectively, helping teams grow while delivering results.
Today, my focus is on AI integration and design leadership. I'm building AI micro-apps that explore how design and code are converging into a unified workflow.
Career Evolution & Highlights
Discover my journey from designer to founder, educator, and consultant. Each role has shaped my approach to building successful digital products
Why Work
With Me?
Why Work
With Me?
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15+ Years Crafting Digital Products
I’ve been designing and building digital products for over 15 years, combining strategic leadership with hands-on work in UX, product design, and technical development. From concept to launch, I help create products that align business goals with user needs and deliver measurable impact.
Full-Stack Skills: From Design to Development
My expertise spans business, design, and front-end development. Combining creative and technical skills allows me to prototype faster, collaborate effectively with engineers, and turn ideas into working products.
Proven Team Leadership
As a former Head of Product, I’ve led cross-functional teams of designers and engineers to deliver high-quality digital products. I lead by sharing knowledge, fostering growth, and helping teams develop the skills and confidence to perform at their best.
AI Integration & Innovation
I integrate AI into my design and development process to explore new ways of building digital products. By applying AI tools in research, prototyping, and implementation, I work more efficiently and help teams ship better products in less time.
Transform Ideas Into Great Products
With 15+ years of experience, I help companies design and build digital products that deliver results. Ready to start your next project?