Think. Design. Build.
I bring 15+ years of product craft, design leadership, and strong technical skills to every project.
Today, I design and build with AI directly in the codebase, from product thinking to launch, with less handoff.
Juan Estupinan
Product Design Lead
I work across strategy, design, and front-end, helping teams move from idea to product with less friction.
I combine AI agents for speed with a code-to-design loop for craft. That's how I build.
From Design to Codebase
Most designers deliver specs. I use agentic development to design, prototype, and ship directly in the codebase, so the result stays close to what I designed.
Product Design
I design products that balance clarity, usability, and scalability. From interaction patterns to design systems, I create interfaces that are easier to use and faster to build.
AI Product Development
I build with AI in two complementary modes: agentic development for speed, and a code-to-design loop for craft.
User Experience (UX)
I study user behavior to uncover real needs and translate insights into clear, usable experiences. Research and testing keep decisions grounded.
Front-end Development
I ship interfaces, not just specs. I move from design intent to working front-end in React/Next.js and Webflow, which speeds up iteration and improves build quality.
Explore Some of My Projects
15+ years designing and building mobile apps, web platforms, and products built with AI.
BforBank
Designed BforBank’s financial marketplace, giving users a simple way to explore and activate complex financial products like credits, savings, and insurance with transparency and confidence.
Le Parisien
Redesigned the Le Parisien mobile app into a modern news experience that improved navigation, boosted engagement, and became the go-to destination for French news.
Condé Nast
Led Condé Nast's shift from print to mobile, launching 20+ apps for brands like Vogue, GQ, and Vanity Fair while building the digital publishing framework that brought magazine content to smartphones and tablets.
Breathonance.com
Built a complete e-learning platform for breathwork, designing the brand, shaping the user experience, and delivering the full site in Webflow with Stripe payments and Kajabi course integration.
Skills Explorer
Designed and built a word-search game in React and Next.js that showcases professional skills with canvas animations, custom sound design, and polished micro-interactions.
Breathonance.com
Built a complete e-learning platform for breathwork, designing the brand, shaping the user experience, and delivering the full site in Webflow with Stripe payments and Kajabi course integration.
Pranayamarx.com
Created a medical-grade website for a science-based breathing practice, explaining pranayama clearly while helping patients book consultations and access trusted educational content.
Reactandshare.com
Developed a SaaS marketing website in Webflow that explains the value of reaction-based analytics, featuring product pages, a demo booking flow, and a fully integrated CMS.
Skills Explorer
Designed and built a word-search game in React and Next.js that showcases my professional skills with canvas animations, custom sound design, and polished micro-interactions.
Focus Paint
Created a playful drawing micro-app inspired by 90s MS Paint, using AI coding agents to explore how ideas can become working products faster.
Polyform
Built a lightweight prototyping playground for assembling wireframes with shadcn/ui components, providing a fast, modular way to explore layouts and experiment with UI patterns.
How I Help Teams Ship Better Products
Senior Product Partner
You get a senior partner with 15+ years of experience building digital products: someone who clarifies direction fast, aligns stakeholders, and contributes from day one.
From Design to Codebase
Most designers stop at the handoff. I design and build directly in React/Next.js and Webflow, which means fewer mismatches, faster cycles, and interfaces that stay true to the design intent.
Building with AI, for real
Product development has changed. I combine AI agents for speed with a code-to-design loop for craft. This is not theory. It's how I build products today.
Leading with Clarity
As Head of Mobile at Condé Nast, I led cross-functional teams of 10+ designers and engineers. That experience shaped how I lead: aligning stakeholders, setting direction, and improving design quality through clear decisions and feedback.
Let’s Build Your Next Product
I help teams design and build digital products using AI. Ready to start?